About Us

Destination Alliances facilitates cooperation and joint marketing between tourism businesses (hotels, restaurants and leisure activities), helping them to work together to promote their local area. It is the brainchild of Michael Hancock, Who, having worked with hotels and restaurants on their websites and online booking systems, came to realise that businesses in smaller holiday destinations found it hard to find the money to promote their services effectively. He saw the opportunity for them to join forces to promote the local area benefiting all those involved. In early 2007 he helped launch the first pilot Alliance , Boscombe Spa Resort together with 4 local hoteliers.

Boscombe Spa, Bournemouth has recently under gone a major re-development of the sea front and the first artificial Surf Reef in the northern hemisphere will open there in the summer. The Destination Alliance helped a dedicated band of 68 local tourism businesses to work together to promote their resort by building their own website, introducing a loyalty card to encourage holiday makers to try all the local amenities and introducing a centralised hotel booking service. The iniative received national recognition in the Best Marketing on a Small Budget Award at the UK Hotel Marketing Association Awards in 2007.

Managment Team

Nick Parker, Chairman
	Nick, a serial entrepreneur and business consultant, has completed 9 acquisitions, one fully listed IPO on the LSE and 4 trade sales in the last 12 years, with careers based in the construction plant industry, IT recruitment, IT & SI consultancy, automotive design and engineering, food and beverage, water technology; HR, payroll and recruitment software and outsourced services.

Michael Hancock, CEO
	An Entrepreneur and innovator, Michael has built a strong reputation for providing marketing solutions for the tourism and hotel industry. Upon graduating from The Arts Institute he setup a TV production company producing corporate marketing programmes for the holiday industry. He has developed a hotel booking engine under the brand Hotel Control which is in use by some 163 hotels across the UK

Sue Baker, Finance Director
	Sue is a Chartered Certified Accountant with FD experience in a Fortune 500 organisation as well as SME experience. Sue has extensive experience in both finance and operational roles, with excellent management buy out experience and a background in HR and Lean Process Development

Kevin Cox, Franchise Director
	A franchise professional with over 14 years experience of franchising nationally and internationally, including holding the position of Managing Director of Antel International Network a franchised recruitment company in 22 countries where he personally sold 28 UK and 39 international franchises including 6 Master Licences over a 5 year period.