About Us
Destination Alliances was formed in 2007 to provide a national framework for tourism businesses (such as hotels, restaurants and leisure activities) to come together with the aim of encouraging an integrated cooperative approach among those businesses with a central focus on the tourism trade.
The method of collaborating the businesses within an Alliance means that companies can cross-sell their products and services, increase their sales and create a better sense of community within a neighborhood. As an independent and privately funded enterprise we take a business led approach and are uniquely placed to attract funding from a range of private, public and charity sector sources to meet the needs of each destination and to support the active economic participation of the local businesses involved.
We have put together a team of world class expertise and developed supporting technologies that enable us to deliver quality solutions and economies of scale. Our Alliance facilitators are dedicated towards achieving the best outcome for the local Alliance and their community. They are highly skilled in the art of collaboration, empowerment, mentoring and coaching.
Our Mission
To build long term value for our members and stakeholders and the communities in which we operate for the benefit of all involved by consistently delivering results in line with our values of collaboration, innovation and leadership.
Our Motive
We are a private sector enterprise with social aims, whose business it is to see our members and Alliance communities succeed through uniting private sector tourism providers. We inspire them to thrive together. We have chosen to be a private sector enterprise to ensure we are aligned with the needs of our members in approach. To remain flexible to adapt, take measured risks and innovate at a pace that meets modern rates of change. We extend trust to eliminate wasteful bureaucracy and generate margin in order to meet the needs of our investors, who in turn reinvest to help create the solutions we all need for the future.
Our Local Trustees
Our Alliances are independent Co-operative Community Interest Companies and are Not for Profit to ensure a foundation of trust is maintained between our members within a destination. Each Alliance has a Leadership Team who acts as Trustee on behalf of the Alliance to ensure we live up to our values and keep our promises.
Managment Team
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Nick, a serial entrepreneur and business consultant, has completed 9 acquisitions, one fully listed IPO on the LSE and 4 trade sales in the last 12 years, with careers based in the construction plant industry, IT recruitment, IT & SI consultancy, automotive design and engineering, food and beverage, water technology; HR, payroll and recruitment software and outsourced services.
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An Entrepreneur and innovator, Michael has built a strong reputation for providing marketing solutions for the tourism and hotel industry. Upon graduating from The Arts Institute he setup a TV production company producing corporate marketing programmes for the holiday industry. He has developed a hotel booking engine under the brand Hotel Control which is in use by some 163 hotels across the UK.
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Sue is a Chartered Certified Accountant with FD experience in a Fortune 500 organisation as well as SME experience. Sue has extensive experience in both finance and operational roles, with excellent management buy out experience and a background in HR and Lean Process Development.
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A franchise professional with over 14 years experience of franchising nationally and internationally, including holding the position of Managing Director of Antel International Network a franchised recruitment company in 22 countries where he personally sold 28 UK and 39 international franchises including 6 Master Licences over a 5 year period.
