"We are looking for someone with a true community spirit whose activities have helped others, improved their surroundings and raised the profile of their local area."
What is an Alliance?
An Alliance is a collective of 54 businesses in a local area
18 hotels or guesthouses
18 restaurants
18 tourist attractions or activities
It is managed by Destination Alliances and a leadership team of three Alliance members (preferably one from each group).
Together we manage website development, optimisation, card incentive scheme, maps, brochures and other marketing collateral and joint marketing initiatives to promote your local area.
Member Benefits
Why should I join?
You will gain increased exposure on the internet
You will gain economies of scale on any marketing initiatives and so importantly REDUCE your own marketing costs
You will be part of a community which is committed to cross selling each members' services:
1)
Referrals from other member hotels when they can’t accommodate
2)
A local loyalty card encouraging tourists to stay in the area rather than traveling further afield
3)
Recommendations from other alliance members
At Destination Alliances we have a world-class team of experts in the fields of Marketing, PR, Website Design and Search Engine Optimisation who will help you promote your Alliance
Access to affordable marketing technology
You will become part of a network of Alliances with recommendations coming from other areas.
"We launched our Alliance in early 2007 and our membership has grown to over 60. I have really noticed the building of a community spirit and I have personally tracked at least £7,000 of additional bookings and made savings of over £3,000 a year."
Anne Eyles, Hotelier & Director
Boscombe Spa Resort
Start your Destination Alliance today
We are looking for local people with a passion for their destination. If you think your local tourism industry can benefit from working together in a structured way and would like to know more about setting up a Destination Alliance in your area then please fill in your details below:
Launch Event 26th March 2009
The launch of the Destination Champions Awards 2009 was made at the BOBI Trade Forum on the 26th of March 2009 at 10:00 am by Tobias Ellwood, Shadow Tourism Minister
This site is operated by Destination Alliances Limited registered in England no 6811402 at 11 Ponsonby Road, Poole, Dorset, BH14 9HE, United Kingdom
