What is an Alliance?
An Alliance is a collective of 54 businesses in a local area
- 18 hotels or guesthouses
- 18 restaurants
- 18 tourist attractions or activities
It is managed by Destination Alliances and a leadership team of three Alliance members (preferably one from each group).
Together we manage website development, optimisation, card incentive scheme, maps, brochures and other marketing collateral and joint marketing initiatives to promote your local area.
Member Benefits
Why should I join?
- You will gain increased exposure on the internet
- You will gain economies of scale on any marketing initiatives and so importantly reduce your own marketing costs
- You will be part of a community which is committed to cross selling each members' services:
- Referrals from other member hotels when they can't accommodate
- A local loyalty card encouraging tourists to stay in the area rather than traveling further afield
- Recommendations from other alliance members
- At Destination Alliances we have a world-class team of experts in the fields of Marketing, PR, Website Design and Search Engine Optimisation who will help you promote your Alliance
- Access to affordable marketing technology
- You will become part of a network of Alliances with recommendations coming from other areas.
